How we increased app installs using IA & UX research for Hello Sunday Morning, a not for profit web design project.

We reduced bounce rates and improved performance for this NFP organisation with a mix of UX research, usability testing, IA and CRO was required for Hello Sunday Morning’s not for profit web design.

#ux design
#webdesign
#development

The Opportunity

HSM is an alcohol abuse management program and charity website that needed a usability, conversion and brand presence upgrade.

They were operating a dated WordPress template, with ever increasing bounce rates and slow load times. However they were already running a very successful alcohol abuse management program through a bespoke community engagement app with loads of potential!
We needed to help them improve the app install rates, improve brand perception and reduce website bounce rates.

See the website here >

Improved key metrics

10% More App Installs
3 Second Improved Load Speed
Reduced bounce rate

Not For Profit Web Design & UX for Mental Health - Sydney UX Agency

What Makes Great UX Design?

A communicative and friendly team that takes time to understand your audience
Thorough customer user experience research & UX interviews
Deep competitor research
Conversion rate optimisation CRO & Bounce rate reduction
Information architecture & card sorting
Innovation through iteration and sprint methodology

User group recruitment
Digital business transformation
Real persona development and clear user flows
Data driven & customer insight led design
Readable & presentable UX findings

This website warranted a UX research led approach

Our first port of call was to define some clear user profiles and journeys so that we could understand how customers typically arrive at installing the app.

The next step was to expand the brand presence uniformly across the website to build familiarity and trust. The results of these strategies in turn would drive our design decision process to create a modern and unique custom user experience and Not For Profit Web Design.

Our analytics results showed improved app installs and website conversions!

Immediately we saw improved load speeds and conversions due to refined copy and code, this in turn improved our bounce rates. Overall brand perception was improved with greater on page time and more app installs.
To summarise, we delivered a well researched, copy written, on-brand, UX focussed, speed optimised, SEO content optimised and industry leading alcohol addiction website!

Promoting mental health? Request a quote.

Testimonials

“ Fantastic, slick website designs. Ever since we've engaged in Bapple's services to create a new website, it's been a great process from start to finish. The team was very helpful, bringing their experience and knowledge from start to finish. We can't stop getting compliments on the look of our new website!"

- Matt Yuen – Hello Sunday Morning

“ The Bapple team are amazing. We are so happy with our website which completely exceeded our expectations and represents our business perfectly. Pete and the team listened to our ideas and turned them into something contemporary, professional and user friendly. The experience was seamless and the entire team were friendly, efficient and knowledgable. Highly recommended. Thanks again. The Hitch Advisory Team."

- Olivia Hitchens – Hitch Advisory

“ Great people, knowledgable and forward leaning. Producing websites that look great and drives results."

- Catherine Long – Long & Co

“ Edukura partnered with Bapple (UX Design Agency) only after an exhaustive screening process. Without a doubt, the journey from start to finish was second to none and exceeded our expectations. The Team at Bapple know how to put people at the centre, deliver the outcomes and go the extra mile. eduKURa is pleasantly looking forward to a continued partnership with Bapple for the next phase of eduKURa's growth. "

- David – Founder – Edukura

“ Bapple built two websites for our charity in 2020. They were complex sites and took more energy than we all imagined yet through it all Bapple kept on going with a determination that is rarely seen. The sites were completed on budget and we are very happy with the result. They have made a big difference to our fundraising capacity"

- Bernard – National Director – Aid To Church

“ Being good in business is the most fascinating kind of art. Making money is art and working is art and good business is the best art!"

- Andy Wharhol, Artist

Intuitive navigation menus

An optimised IA ‘Information architecture’ helps customers navigate to where they need to be. Thus improving customer satisfaction.

On brand custom icon design

To align the user interface with the friendly and recognisable persona that Hello Sunday Morning has, we created a UI styleguide and set of matching icons to roll out across their digital assets.

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