How a UX agency came to be…

In the year 2000, before UX (User Experience Design) was a thing*, Peter Kawecki started sketching, designing and coding custom websites from scratch out of a small apartment in Sydney’s Eastern Suburbs. A few years later in 2006, at the dawn of the social media age, Bapple opened its doors as a UX, Branding and Web Design agency. Now in Surry Hills, we offer a full suite of digital & UX Agency Services.

We build forward thinking solutions that speak to your customers, promote website traffic and business growth.

Have a project in mind? Email: [email protected]


Our values

We are a highly creative, strategic and communicative design agency. We appreciate the inherent business value of a thorough UX (user experience) research and design process. A process with a purpose.

There’s a multitude of elements that contribute to digital business success but we believe that deep customer-centric research, soulful branding, great written content, innovation and effective marketing are the keys to online success. Ultimately, your success is our success!

* We acknowledge that ‘UX’ was coined as a term in 1995 by Don Norman (Apple) but in reality, the web world was about 5-10 years behind.

UX Web Design Agency Sydney
The Bapple UX Agency Team Today


What to expect when working with us

Besides a friendly and thorough service, our process is designed to determine what your business truly needs from a digital product, followed by the design, development, testing, implementation and support. Our tailor made strategies produce measurable results for our clients.

Bapple is a UX strategy led web design agency, based in Sydney – a creator of intuitive and effective customer-centric digital solutions.

Our work style
We believe our clients benefit from face-to-face meetings to establish clear communication and goals from the outset. During a project we keep timelines updated and you informed at key milestones.

Across our range of creative digital agency services we provide ongoing support and strategy to keep you at the forefront of your industry.

Working with Bapple, you can expect a comprehensive process that clearly sets the agenda for achieving specific business targets.

Tell us what you need


web design agency sydney UX website branding
Bapple HQ


Where we excel…

We excel in several areas, we don’t claim to do everything but when it comes to UX research, websites, their content and marketing them, we really shine. Coupled with enterprise-level project management we have tackled some of the most challenging online projects.

Our range of digital agency services

Have a project in mind? Email: [email protected]


Celebrity Apprentice Appearance


What’s a Bapple?

The curiosity our name provokes is a part and parcel of its design. In naming Bapple, founder Peter Kawecki sought out a business name that was simple, creative and fun – a name that would, above all, make a lasting impression. Bapple, in turn, arose out of a portmanteau style wordplay that combines banana and apple, simply placing the “B” in front of the “apple”.

Banana + Apple = Bapple.

It turns out that people like the name and its playful nature – and, while first impressions certainly count, we have built our reputation upon creating effective business communication solutions.


Our origins, the detailed version.

Founder Peter Kawecki started his business journey in 2000, fresh out of a creative design and technology degree at UNSW COFA. With a passion for helping businesses thrive online, he immediately found a handful of his own clients. Later working with Sydney’s top agencies; he honed many valuable strategic, creative and technical skills, from coding and animation to UX and UI design.

In 2006 Bapple was officially registered out of a Sydney beachside apartment; established against a backdrop of sun, sand and surf, a growing web design and branding agency was born. Kawecki wanted to build a business with a reputation for innovative, engaging and human-centric creative communications and digital products; less about digital trends, more about the people that use them.


UX Design Process in action

Why work with us?

Our clients benefit from a collaborative and personalised approach. We have the tried-and-tested structures in place, the personnel and proven strategic ideas necessary to help businesses achieve their goals.

Bapple creates engaging, memorable and compelling communications, we help businesses shine.

Since 2006, we have been delivering our clients effective digital solutions, with founder and creative director Peter Kawecki having built an agile and driven creative agency, comprising a diverse and experienced team of creative designers, developers, strategists, producers and content writers.

Based out of our lovely Surry Hills office in Sydney; we are at-the-ready to discuss your creative business marketing requirements. Have a project in mind? Email: [email protected]

Tell us what you need
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