Bounce Rate Got You Down?
Website Traffic Not Converting?
CRO is the answer.
Let’s begin with a bold claim: High bounce rate = Revenue loss.
What is a bounce rate and CRO?
Bounce rate is one of those buzzwords you hear in the online space like “Pivot” or “Agile Development” but unlike those things, it is easy to understand.
Your website “Bounce Rate” is the percentage of visitors who leave your website after viewing only one page. This happens for a myriad of reasons ranging from bad design to bad copy, we’ll get to that later.
CRO or ‘Conversion Rate Optimisation’ is an effective professional user experience technique for increasing your online leads through the analysis and re-design of your customer and user journeys on your website or app.
How does one implement CRO?
It’s a tough gig keeping websites and apps intuitive and quite frankly, interesting. A high bounce rate usually is often caused by a lack of understanding of your customers. Whatever you had on your app or website wasn’t easy enough or interesting enough to keep your visitors browsing, adding to their carts, getting in touch, signing-up etc…
Related article — 6 Reasons Why Content Is So Important For Great Web Design
Your customers might bounce if:
Your website or app design is from 2006
You have not clearly defined calls to action or user journeys
Your copy is too verbose
Your copy is written by your drunk uncle
You don’t have a clear business goal
You don’t provide clear value offerings
The list goes on…..
Where do I find my bounce rate?
Ask your website developer for access to your Google Analytics. If your bounce rate is above 60%, you should probably do something about it.
How do I reduce my bounce rate?
Essentially, reducing bounce rate and conversely increasing website conversions comes down to research driven UX strategy, compelling written content and great web design. All 3 things we here at Bapple specialise in and can help you with.
7 quick tips for reducing your website bounce rate
- Have a value proposition that states the benefit to your customer e.g. “Learn how to save lives with CPR”
- Have clearly visible services and products
- Try to make your path to conversion achievable within 2-3 clicks
- Copy should begin with short concise sentences, not walls of text
- Use white space well, do not overstimulate your customer with 100 options on one screen
- Look at your website analytics and see where people exit or bounce most, seek to improve that page
- Try tools such as HotJar to record your visitors to see how they behave and constantly learn from this.
What’s a good bounce rate?
A good industry standard is between 20-40%
Proof with our own website
We’ve been working hard at Bapple to practice what we preach, our own website has been in need of some love, and with a few researched design changes, we’ve reduced our own bounce rate by over 25%!
The Bapple website conversion rate drastically improved after a re-design and conversion strategy:
CRO and Conversion Optimisation Strategy
Addressing a bounce rate is an iterative process of measured changes where our UX, Copy and Design teams spend a good amount of time researching your site, your competitors and more.
We create conversion strategies for our clients in the form of a customised visual, easy to read document that is actionable by your developer. The results speak for themselves!
Want to know more about CRO, decreasing bounce rates, increasing conversions?
We can help! Simply send and email to [email protected]apple.com.au to arrange a free 20 minute CRO assessment phone call or fill out our briefing form to see how we can improve your website performance.
— Why Is Creative UX Design Crucial For CRO? Why UX Design Matters. Other articles by Bapple
Other articles by Bapple
— 6 Reasons Why Content Is So Important For Great Web Design
— How to quickly apply digital business transformation techniques during Coronavirus
— 9 Basic Web Design Principles Every Website Should Adhere To