Workforce Management SaaS Marketing Website Design & UX: Pegasus

Opportunity prior to acquisition

Pegasus is a workforce management Web Application, App and SaaS solution. Before being acquired in 2020 by US Company Avetta, Pegasus approached Bapple to improve their digital presence, this included; information architecture, user experience and website design. All to facilitate new business and customer registrations. After our website launch Pegasus was acquired for a whopping $160M! SaaS Marketing Website Design for the win!

Our UX approach

With a digital strategy grounded in user persona definition, user experience design and conversion optimisation, we created a simple user flow that educates, outlines benefits, reduces clicks and converts. See the website here.

Improved key metrics

20% bounce rate reduction — New intuitive IA design — 15% increase in registrations

Effective SaaS Marketing Website Design Consists of:

Clear benefits, pricing tables and service features.

SaaS product education video production

Thorough UX research and user flows

Optimised information architecture & SEO optimised content

A proactive UX design team that understands the SaaS / Web app industry

Experienced Australian SaaS & web application & website designers

Educate and Convert!

Our key CTA was to encourage users to ‘Book a demo’ and begin the sales process whilst educating them along the way. With artefacts such as Explainer videos, FAQ’s and screenshot previews.

At Bapple we create SaaS marketing that informs and sells!

Enquire about SaaS marketing web design →