The UX & Design Process

It all begins with understanding. This is the most important part of our design process here at Bapple. We begin a project by meeting with our clients to discover their core business values and objectives. Then we aim to understand their customer’s needs through a deep dive research, design and testing process. A seamless user experience and intuitive design is the byproduct of this understanding.

Have a project in mind? Brief us: [email protected]


We don’t just make things look pretty…

Our work is always strategically-led with end-results always in mind. Most projects revolve around achieving a key purpose, be it more registrations, more add to carts, greater brand engagement, more walk-ins, more phone calls etc. This is where we excel, we get to the point!

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We solve complex digital problems

We employ a variety of proven processes to provide you with a great project solution and most of these revolve around listening & planning.

Yes but how…

These days you must lead with great content, thorough customer research and proven UX design (User Experience) standards. Whether it’s a website design, an app or a marketing email; it needs to be well written and engaging, as a business you must capture your audience’s attention and keep it for long enough to build trust in your service and have them ultimately become a customer.


Our process

We always request a meeting (video during Covid) with our clients, we find that this sets us up for project success and clear communication from the beginning.

The below steps 1-5 cover web & digital projects, and steps 1-3 apply to branding/print.

Step 1. Let’s talk about it

During our first meet and greet we’ll discuss the scope of work, business goals, stakeholders requirements, ROI, customer values, brand rules, technology specifications, rough costs and timelines. We’ll ask you the tough questions, challenge your perceptions & get to know how your business works.

Don’t have a brief or new to digital? — No problems, we are ready to consult to help develop a digital project scope or RFQ (request for quotation) with our ‘UX Scoping and Discovery Workshops’.

Step 2. Proposal Review

Within 3-5 business days we provide a detailed itemised proposal and timeline to review together to ensure we are aligned on our visions, scope and project goals.

Once you are happy with your proposal and give us the go ahead, we will send a deposit invoice and asign a dedicated digital project manager and you’re invited to join us for our ‘Kickoff Workshop’ or ‘Stakeholder Interview’.


Step 3. Kickoff, UX Research & Design

This is where we begin all necessary research activities, UX workshops, branding workshops, stakeholder/customer interviews, marketing strategies and future planned meetings.

The findings from these UX activities becomes part of a complete UX (User Experience Design) project strategy that includes user personas, epics, information architecture, validated user flows, clickable prototypes, UI design systems, style guides and final UI designs. Your project manager will guide you over several feedback rounds (usually 3-4 rounds) until approved and ready for the next phase.

Have a project in mind? Brief us: [email protected]


Phase 4. Website development / Testing

During the web development phase we make use of high end code / speed optimisations, security layers, accessibility standards (WCAG), device testing (QA) and SEO standards. Your website / app needs to fly and pass the Google mobile readiness and speed tests! We develop on WordPress, Flutter, Node, Shopify, Laravel, Drupal and more…

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Step 5. Launch / Promote / Support

Once your build is signed off by key stakeholders, we then launch the website or digital product over two phases, staging and then live. Then we provide system training to your core staff and activate any marketing strategies such as SEO, Social media and Adwords management. With 2 months included code warranty & post-delivery support. Retainer and content management support options are made available at this point.

Have a question? Head on over to our FAQ

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Got a project in mind? Let’s chat…

From our Sydney HQ we work in all sectors, all over the world, all of the time. If you wish to discuss a project, email [email protected] or call (02) 9665 6093 and we will guide you through the entire process, there is also a helpful quick quoting enquiry form on our contact page.

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