The UX & Design Process

It all begins with understanding. This is the most important part of our design process here at Bapple. We begin a project by meeting with our clients to discover their core business values and objectives. Then we aim to understand their customer’s needs through a deep dive research, design and testing process. A seamless user experience and intuitive design is the byproduct of this understanding.

Have a project in mind? Brief us: [email protected]

We don’t just make things look pretty…

Our work is always strategically-led with end-results always in mind. Most projects revolve around achieving a key purpose, be it more walk-ins, more website registrations, greater brand engagement, more add-to-carts, more phone calls etc. This is where we excel, we get to the point!

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We solve complex digital problems

We employ a variety of proven processes to provide you with a great project solution and most of these revolve around listening & planning.

Yes but how…

These days you must lead with great content, thorough customer research and proven UX design (User Experience) standards. Whether it’s a website design, an app or a marketing email; it needs to be well written and engaging, as a business you must capture your audience’s attention and keep it for long enough to build trust in your service and have them ultimately become a customer.

Our process

We will almost always request a meeting with our clients, we find that this sets us up for project success and clear communication from the beginning.

The below phases 1-4 cover web & digital projects, and phases 1-2 apply to print/branding.

Phase 1. Let’s talk about it

Meet and greet. Discuss requirements, business values, audience, stakeholders, technology specifications, core design principles, likes and dislikes. We’ll ask you the tough questions, challenge your perceptions & get to know how your customer thinks. Discuss rough costs then provide a detailed quote and timeline to review together to ensure we are aligned in our visions.

Phase 2. UX / Design

Once you are happy with your proposal and give us the go ahead, you are assigned a dedicated account manager and you’re invited to join us for our ‘Discovery Workshop’. This is where we discuss big-picture strategies, critical customer insights, marketing, research findings and creative concepts. We then create sketches and design concepts from our findings over several phases. Once approved these then become part of a complete UX (User Experience Design) plan with wireframes (blueprints for web), flows, insights, personas, style guides and final designs over several rounds (usually 3 rounds) of feedback until approved and ready for next phase.


Phase 3. Website development / Testing

During the web development phase we make use of high end code / speed optimisations, security layers, accessibility standards (WCAG), device testing (QA) and SEO standards. Your website needs to fly and pass the Google mobile readiness and speed tests! We develop on WordPress, Shopify, Laravel, Magento and more…

Phase 4. Launch / Promote / Support

Once your build is signed off by key stakeholders, we then launch the website over two phases, staging and then live. Then we provide system training to your core staff and activate any marketing strategies such as SEO, Social media and Adwords management. With 2 months included code warranty & post-delivery support. Retainer and content management support options are made available at this point.

Have a question? Head on over to our FAQ

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Got a project in mind? Let’s chat…

From our Sydney HQ we work in all sectors, all over the world, all of the time. If you wish to discuss a project, email [email protected] or call (02) 9665 6093 and we will guide you through the entire process, there is also a helpful quick quoting enquiry form on our contact page.

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