Bow Wow Meow Pet Insurance was in such a position of having a website that had not been able to keep up with their growth over the past few years which left them with a website that confused visitors and had pages that went nowhere or to deals and programs that no longer existed. A complete UX and Design makeover was in order! We provided UX design, a web design makeover and an insurance website design Sydney could trust. See the website here.
Our Approach
The new website was guided by a thorough user experience design discovery process to create detailed prototype quote form wireframes and breed selectors. These needed to work across mobile devices and guide the owners of varying pet breeds toward the right insurance quote.
Improved key metrics
20% bounce rate reduction — New intuitive IA — 4s load speed improvement
Leading edge UX and user flows
Easy to use forms and quote tools
A communicative and friendly team that understands your audience
Specialist finance and insurance web design team
SEO optimised written content
Website training and ongoing support
The result is a mobile ready, user tested & product centric insurance website design, complete with detailed quote forms, breed selectors and more.
Bow Wow Meow was in such a position, they had dated web forms, slow load speeds and a website that did not respond well to devices.
Much like pruning a tree or planning a garden, sometimes the solution isn’t always adding more. With Bow Wow Meow we used a considered and research-driven approach to interview their customers and internal staff to inform our UX process.
Our solution was to create an easy to understand user flow that allowed the user to customise their own journey based on their needs. Navigating Bow Wow Meow’s impressive range of options one decision at a time. Tools like our dynamic quoting module and editable infographics were created with this goal in mind.
Let us help you grow your insurance business through an effective online user experience. Hire Bapple as your insurance website design agency.
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