Medical Website Design has a new home. Multigate, an exercise in human centred design for Australia’s Medical Industry.

Introducing a new standard in medical website design.

Multigate are frontrunners in the creation & design of useful human centred medical products for hospitals and physicians. As one of the largest manufacturers and distributors in Australia they have recently re-branded to better communicate their philosophy & vision.

Our challenge

Aside from bringing the entire website style inline with the new brand, one of the main objectives for this site was to make it super simple for busy medical professionals to access their myriad of products while on the go. Over 1000 products and variants needed categorising and sorting into a new navigation format. This involved mapping out a new information architecture for the super navigation and complex sub-categories.

Improved key metrics

20% bounce rate reduction — New intuitive IA — 4s load speed improvement

What Makes Great Medical Website Design?

Thorough UX user experience design and IA

Leading edge accessibility standards

Data driven design

A communicative and friendly team that understands the medical sector

Bespoke website development

SEO optimised written content

Website training and ongoing support

The result

The new website was guided by a thorough user experience discovery process. The new navigation is easy to use by head nurses on the hospital floor on tablet devices. The result is a mobile-ready, user-tested & product database website.