We made this medical product database website a pleasure to use for busy nurses
Aside from bringing the entire website style in line with the new brand, one of the main objectives for this site was to make it super simple for busy medical professionals to access their myriad of products while on the go. Over 1000 products and variants needed categorising and sorting into a new navigation format. This involved mapping out a new information architecture for the super navigation and complex sub-categories.
Improved key metrics
- 20% bounce rate reduction
- New intuitive IA
- 4s load speed improvement