Custom Fine Food eCommerce Shopify Web Design - Flavours Group

Excellent results post-renovation for this elegant fine food custom Shopify eCommerce web design project for Flavours Shoalhaven.

Opportunity to renovate prior to acquisition

Flavours Shoalhaven was already a successful fine food wholesaler and retailer, however their tired brand and 3 separate websites were really slowing them down and would not help their cause when trying to sell the business.

We needed to consolidate the websites, recreate the information architecture and navigation and automate a lot of the shopping experience. We also needed to digitise as many of the processes as possible relieving staff of long shifts and allowing them to focus on other areas of the business.

See the website here >

Improved key metrics

  • 30% bounce rate reduction
  • 20% increase in online sales
  • Massive increase in staff efficiency
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Our UX Approach for Shopify eCommerce website design & development

With a digital strategy grounded in conversion optimisation and user experience design , we created a simple eCommerce user flow with handy product filtering and search. We also made it easy to update site content and inventory in the Shopify backend which would lower admin time and allow you to focus on your business and customers.

This project’s tech stack featured a custom Shopify website development backend.

Have a project in mind? Contact Us or call (02) 8968 1616

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Effective Shopify eCommerce web design Consists of:

  • Product filters, favourites & product search
  • Recipes, Search & Blog to drive SEO traffic
  • Easy inventory and product management with Shopify
  • Thorough UX research and user flows
  • Optimised information architecture & SEO optimised content

Blog / Product Reviews plus Favourites to drive SEO search traffic.

The SEO strategy revolved around driving traffic via blog posts, recipes and detailed products with reviews.

Enquire about Shopify eCommerce web design

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Recipes and product search filters!

With over 300 products and recipes we needed to improve product finding and navigation to make the customers experience smoother.

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Custom mobile-friendly web design and Shopify eCommerce, a winning combo for your customers.

Amazingly the business was operating without mobile design capacity prior to working with Bapple, this is standard for all our projects. The result was fantastic for business.

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