The Opportunity at Hand
The family owned Larsen Jewellery has established themselves as one of Sydney’s lead providers of high-quality custom jewellery. As such, they needed fashion website design that represented their quality and status in the digital world. Their previous website was showing its age, and with rapidly falling conversion rates, we needed to bring in our design expertise.
This project would require a new premium brand rollout across the website. UX user research was required to test an eCommerce ring builder experience that would increase engagement and drive new revenue for the business while maintaining strong SEO (search engine optimisation) throughout the site.
Improved key metrics
- 30% bounce rate reduction
- Increased Conversion Rate
- New revenue stream and orders!