Soul Origin; Designing an enticing food experience and building new revenue streams. Cafe franchise website design at it’s best!

A fresh look; for fresh food online! A franchise cafe website design challenge.

Our 4 pronged challenge from Soul Origin was to create a website design that reproduces the in-store experience of the ever successful 100 store strong food & coffee franchise. Along with this, make store finding much easier, boost the catering business, highlight nutritional information and make it look great of course… our specialty! 

Our approach

To do this we added a revenue stream by integrating with a catering platform and delivering a complete custom web design to match. We also needed to draw attention to the wholesome menu with delicious high resolution photography. We simplified the information architecture, navigation and we made it easy for customers to find stores by adding a sophisticated geolocating ‘store locator’. Read our exclusive interview with former CEO Chris Mavris on Bapple Babble.

Improved key metrics

20% bounce rate reduction — 20% Increased online orders — 4s load speed increase

What Makes Great Cafe Franchise Web Design?

A communicative and friendly team that understands the food sector customer

Leading edge Food Menus with Nutritional information!

Catering system: Foodstorm integration

5 stores or 500 stores, we can help you be found!

Advanced store locator map technology

Web Designers with passion and experience in Franchise sector

Super fast loading WordPress development

Convenient Sydney web design company & office

SEO optimised written content

Thoroughly researched UX user experience

Website training, support and great value ongoing retainers

The result

All developed on the WordPress platform with security layers plus high speed code optimisations to boot, not just a pretty facade ;). The result, an SEO optimised and industry leading website fit for an industry leader! We are thrilled to continue working with and supporting the Soul Origin family! Come work with Sydney’s best franchise cafe website design agency, our friendly team is here to help you succeed!