User journey and conversion opportunity
Starting in 1997 Netstrata’s business has grown to be one of the biggest strata managers in NSW, however the website has failed to keep up with the times and has become disconnected from the rest of the brand.
The original website contained a collection of outdated information that lacked a clear message to those who frequent it. Most importantly the CTAs (call to actions) are not very easily accessible or found which means the website is not generating as many leads as it should be.
Finally, the current website was in need of journey definition so that the final product can deliver a personalised user experience that will cater to your visitor’s needs and wants for the website.
Improved key metrics
- 20% bounce rate reduction
- New intuitive IA design
- 20% increase in leads