Medical Website Design has a new home. Multigate, an exercise in human centred design for Australia’s Medical Industry.

Introducing a new standard in medical website design.

We made this medical product database website a pleasure to use for busy nurses

Aside from bringing the entire website style in line with the new brand, one of the main objectives for this site was to make it super simple for busy medical professionals to access their myriad of products while on the go. Over 1000 products and variants needed categorising and sorting into a new navigation format. This involved mapping out a new information architecture for the super navigation and complex sub-categories.

See the website here >

Improved key metrics

  • 20% bounce rate reduction
  • New intuitive IA
  • 4s load speed improvement
Medical website design sydney multigate multigate bapple

Our Approach

Multigate are frontrunners in the creation & design of useful human centred medical products for hospitals and physicians. As one of the largest manufacturers and distributors in Australia they have recently re-branded to better communicate their philosophy & vision.

Medical website design sydney multigate multigate bapple

The Result

The new website was guided by a thorough user experience discovery process. The new navigation is easy to use by head nurses on the hospital floor on tablet devices. The result is a mobile-ready, user-tested & product database website.

Make your website easy to use. Talk to us.

Testimonials

A user friendly portable catalogue

The new Multigate catalogue site makes it easy to find and research particular products while on the go in a busy hospital. This is medical website design and UX in action.

medical website design sydney UX agency web multigate

A clear concept

When designing this website we had to consider the complex structure of the navigation search bar. We kept the re-design clean, quick and functional. UX design research and information architecture played a significant role with this project.

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Got a huge product catalogue? We can help!

The new Multigate catalogue site makes it easy to find and research particular products while on the go in a busy hospital. This is medical website design and UX in action.

Medical website design sydney multigate multigate bapple

What Makes Great Medical Website Design?

Websites, User Experience, Marketing and Branding are a very involved & important part of your business growth strategy, allow us to simplify the process for you. In this FAQ we will shed some light on how to choose a web design company, UX agency or web designer that’s right for your job.

When it comes to great medical website design and development, it’s imperative that the correct balance of expertise, comfort and search engine optimisation (SEO), is struck.

Everyone is going to require medical services at one stage or another in their lifetime and having a visible, informative medical website for your practice is key to being there for your community. User Experience in medical website design is our number one priority.

Bapple can help design a medical website that your potential patients can search for, find and read. Whether they’re at their desk or on their smartphone, a great medical website is there when your patients need it to be.

While it’s true that most agencies will tell you that solid digital marketing principles remain the same across industries, there certainly are a few key differences when it comes to medical website design

The medical industry is a highly specialised industry with zero room for error, misinformation or lack of follow through. People’s health and in some cases lives, are on the line. Your clients are often vulnerable members of the community who need the processes you put in place to work the first time, every time. We understand this.

In other industries, there may be an opportunity for digital marketers to take somewhat of a creative license, but when it comes to medical website design, this isn’t on. As experts in the field, Bapple understands the responsibilities that come along with offering medical website design services.

You should choose Bapple because our medical website design services get results for our clients just like you. If you’re after a professional medical website that has Australian patients in mind, then choose Bapple.

When it comes to working within the medical industry, it’s worth keeping in mind that our design services aren’t just for doctors. Our medical web development services are suitable for a wide range of healthcare professionals including GPs, dentists, specialists and much more.

Most importantly, we build professional medical websites for Australian doctors that educate and then convert online enquiries into new appointments for your business. If you’d like to discuss the specific challenges and circumstances surrounding your own medical practice, then don’t hesitate to contact us to see if we’re a good fit.

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