Education Website Design, Branding Design and Refresh for Skillset

UX, Branding and Web development to refresh this well established workforce educator.

The Opportunity at Hand

The existing Skillset brand required unity and needed revitalisation, the website was slow, cumbersome and didn’t represent the organisations culture. They were losing clients because of unclear user journeys and deadends and it needed to capture details from visitors. The challenging aspect of working with a large institution such as Skillset, with many stakeholders, initiatives, and directives, is working to organise a timeline that balances a finite monthly resource budget against a growing reliance on a digital platform.

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Improved key metrics

  • 20% Session time increase
  • 30% Organic google traffic increase
  • 5 sec load speed improved
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What Makes Great Education Website Design?

  • A communicative and friendly team that understands the Education sector
  • CRO and Data driven design
  • Career Listings / Job Board
  • Document and Annual Report Download Repository
  • School map locator
  • Excellent UX user experience design
  • Advanced WordPress integrations and WordPress development
  • Experienced Education Web Designers
  • SEO optimised written content
  • Website training and ongoing support

Our Approach

The new website directive was to clearly show the Skillset vision: “to create the best future imaginable”. We began with a thorough UX research and Strategy discovery phase, we created clear user journeys for visitors to follow that resulted in increased client enquires. Refine and expand the branding with a comprehensive brand guide across the 3 core business units: Education, Workforce and Environment. Easy to understand CMS with training.

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What we achieved for Skillset

A refreshed website that showcases Skillset’s vision: “To create the best future imaginable”. An extensive Brand Guide across their 3 core business units: Education, Workforce and Environment. A UX driven, fully researched, copy written, load speed optimised, on-brand, UX focussed, accessible, SEO optimised and industry leading education and training services website design!

Good design can make for better careers. What’s your cause?

Testimonials

A unique look with custom web design and WordPress development

All developed on a lightning fast WordPress platform with security optimisations to boot, not just a pretty facade. Our websites truly are work horses that just keep going! When it comes to news website design, your success is our success!

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Clear user flows were essential for this multi faceted careers and education provider.

Easier user journeys for visitors to follow, clearly explaining the services provided to increase client enquiries and ultimately inform better career paths.

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A focus on careers, education and training.

Our designs are uncluttered and simple, allowing for clear user choices and career planning to be the main focus of this website design strategy.

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We believe good web design can make for better career choices. What’s your business goal?

Engage Bapple as your Career Training and Education Web Design Agency. Send us a brief or let us create one with you.

Let’s discuss your project.

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