The Opportunity at Hand
The existing Skillset brand required unity and needed revitalisation, the website was slow, cumbersome and didn’t represent the organisations culture. They were losing clients because of unclear user journeys and deadends and it needed to capture details from visitors. The challenging aspect of working with a large institution such as Skillset, with many stakeholders, initiatives, and directives, is working to organise a timeline that balances a finite monthly resource budget against a growing reliance on a digital platform.
Improved key metrics
- 20% Session time increase
- 30% Organic google traffic increase
- 5 sec load speed improved