Premium Fashion and Jewellery Website Design for Larsen Jewellery

A new premium brand rollout, UX user interviews plus an eCommerce ring builder experience to drive new revenue for this classic jewellery website.

#ux design
#CRO
#eCommerce
#webdesign

The Opportunity at Hand

The family owned Larsen Jewellery has established themselves as one of Sydney’s lead providers of high-quality custom jewellery. As such, they needed fashion website design that represented their quality and status in the digital world. Their previous website was showing its age, and with rapidly falling conversion rates, we needed to bring in our design expertise.

This project would require a new premium brand rollout across the website. UX user research was required to test an eCommerce ring builder experience that would increase engagement and drive new revenue for the business while maintaining strong SEO (search engine optimisation) throughout the site.

See the website here.

Improved key metrics

30% bounce rate reduction
Increased Conversion Rate
New revenue stream and orders!

Fashion Jewellery Website Design UX Agency

A Great Jewellery and Fashion Website Needs

A thorough UX Research Report
Fast Load Times and High Performance
Engagement and Wedding Ring Galleries
Integrated Social Media Content
User Friendly Enquiry / Contact Form

Excellent UX user experience design
Advanced WordPress integrations and WordPress development
Experienced Education Web Designers
SEO optimised written content
Website training and ongoing support

Insight driven user experience design and modern web design truly drive business revenue, we proved this for Larsen Jewellery.

The strategy

We needed to demonstrate Larsen’s Jewellery’s status as a top Sydney jeweller, while designing a site that was both beautiful and easy to use – to drive more engagement and enquiries. Our first step was a thorough UX research and Strategy discovery phase to learn about the Larsen Jewellery users and ensure we were creating a user-focussed design. This would involve user journeys, personas, interviews and more.

With a strong understanding of the user needs we were able to leverage our design skills to create a series of bespoke landing pages and apply the new branding to modernise the rest of the website.

Fashion Jewellery Website Design UX Agency-mobile

What we achieved for Larsen Jewellery

What we saw within a few months of launching new key page designs was a 30% bounce rate drop and over $30k of orders for Christmas, this was a great outcome! Beyond this we designed a beautiful, high performing website that presents Larsen Jewellery as a provider of premium custom made jewellery, and a leader in the fashion industry.

Built on WordPress WooCommerce

All developed on a lightning fast wordpress WordPress platform with security optimisations to boot, not just a pretty facade. Our websites truly are work horses that just keep going! When it comes to fashion and jewllery website design, your success is our success!

Need Fashion Website Design? Talk to Our Experts

Testimonials

“ We have worked with Bapple for the past 3 years. They have been awesome to work with and we are super happy with how our new website design looks. In addition to redesigning our website, Bapple has helped us build ecommerce into our existing product gallery, which required a complete rethink of the user journey. As part of the process, they did some user testing which informed our decisions along the way. Would highly recommend Bapple."

- Lars, Founder — Larsen Jewellery

“ I’ve so thoroughly enjoyed working with the Bapple team. We delivered some serious top notch website work together and you were always a pleasure to work with."

- Rachel, Soul Origin

“ Fantastic, slick website designs. Ever since we've engaged in Bapple's services to create a new website, it's been a great process from start to finish. The team was very helpful, bringing their experience and knowledge from start to finish. We can't stop getting compliments on the look of our new website!"

- Matt Yuen – Hello Sunday Morning

“ The Bapple team are amazing. We are so happy with our website which completely exceeded our expectations and represents our business perfectly. Pete and the team listened to our ideas and turned them into something contemporary, professional and user friendly. The experience was seamless and the entire team were friendly, efficient and knowledgable. Highly recommended. Thanks again. The Hitch Advisory Team."

- Olivia Hitchens – Hitch Advisory

“ Great people, knowledgable and forward leaning. Producing websites that look great and drives results."

- Catherine Long – Long & Co

A new premium brand digital UI guide & design system.

We developed a comprehensive website style guide allowing for a seamless transition of their old website into their new branding. The new website is research based and UX driven, with full load speed optimisation, accessibility standards, SEO and industry leading fashion and jewellery website design!

Design focussed on the product helps drive engagement and sales

Users want to see the product. By putting high quality and engaging imagery upfront we keep users interested – which ultimately leads to more conversions and sales.

Send us a brief