Invoice Finance, B2B SaaS Marketing Website Design & UX: Waddle from Xero

A fun conversion-focussed fin-tech website. UX, IA and a custom WordPress website design with a Gatsby front-end.

Opportunity after acquisition

Waddle is an invoicing finance SaaS platform. After being acquired by Xero in 2020 they required improved information architecture, user experience and website design to facilitate new business and customer registrations. SaaS Marketing Website Design to the rescue!

See the website here >

Improved key metrics

  • 20% bounce rate reduction
  • New intuitive IA design
  • 15% increase in registrations
waddle xero SaaS ux web design agency sydney

Our UX Approach

With a digital strategy grounded in conversion optimisation and user experience design ,we created a simple user flow that educates, outlines benefits, reduces clicks and converts.

Have a SaaS website project in mind? Contact Us or call (02) 8968 1616

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waddle xero SaaS ux web design agency sydney

Effective SaaS Marketing Website Design Consists of:

  • Clear benefits, pricing calculators and service features.
  • Thorough UX research and user flows
  • Customer qualification flow & form
  • Fresh art direction, web design and product education videos
  • Optimised Information Architecture & SEO optimised content
  • A proactive UX design team that understands the finance industry
  • Experienced Australian SaaS & web application designers

Qualify and connect!

Connection is the key business objective for all Waddle marketing activities. Our key CTA was to encourage users to click ‘Apply’ and begin the sign-up process which qualifies users through several questions about their business. If they are eligible, we connect their accounting package to Waddle to get an indicative quote.

At Bapple we create SaaS marketing that connects.

waddle xero SaaS ux web design agency sydney

Educate, build trust and convert

It’s important to qualify ideal customers/businesses first, educate and inform them so that they can feel comfortable before creating an account.

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Clear and flexible pricing modules

Our interface allows potential customers to select a finance amount and price range that is right for them with this interactive price calculator. See the calculator here

waddle xero SaaS ux web design agency sydney

Good UX is crucial for every growing business.

Engage Bapple as your finance or SaaS marketing website design and development agency. The finance UX design agency Sydney trusts.

Let’s discuss your project.

Start with a quick 15 min intro call, it's free! We will be in touch within the next business day.
Or simply Contact Us