Workforce Management SaaS Marketing Website Design & UX: Pegasus

Opportunity prior to acquisition

Pegasus is a workforce management Web Application, App and SaaS solution. Before being acquired in 2020 by US Company Avetta, Pegasus approached Bapple to improve their digital presence, this included; information architecture, user experience and website design. All to facilitate new business and customer registrations. After our website launch Pegasus was acquired for a whopping $160M! SaaS Marketing Website Design for the win!

See the website here >

Improved key metrics

  • 20% bounce rate reduction
  • New intuitive IA design
  • 15% increase in registrations
pegasus saas website design ux agency sydney laptop

Effective SaaS Marketing Website Design Consists of:

  • Optimised information architecture & SEO optimised content
  • A proactive UX design team that understands the SaaS / Web app industry
  • Experienced Australian SaaS & web application & website designers
workforce management SaaS website design pegasus

 

Our UX Approach

With a digital strategy grounded in user persona definition, user experience design and conversion optimisation, we created a simple user flow that educates, outlines benefits, reduces clicks and converts.

Have a SaaS marketing web design project in mind? Contact Us or call (02) 8968 1616

Enquire about SaaS marketing web design

Build trust, demonstrate and educate

Our key CTA was to encourage users to ‘Book a demo’ and begin the sales process whilst educating them along the way. With artefacts such as Explainer videos, FAQ’s and screenshot previews.

At Bapple we create SaaS marketing that informs and sells!

cloud-based workforce management solution web design SaaS UX Design agency

Educate and Convert

It’s easier to show rather than tell. Visually educate and inform potential customers so that they can feel comfortable before booking a demo or registering.

Send us a brief

Clear features and benefits for multiple industries and personas

An app with multiple user segments requires a content plan that promotes different benefits for different industries. This is how we connect and convert!

pegasus saas website design ux agency sydney mobile

Good UX is crucial for every growing SaaS business.

Engage Bapple as your SaaS marketing website design and development agency. The UX design agency Sydney trusts.

Let’s discuss your project.

Start with a quick 15 min intro call, it's free! We will be in touch within the next business day.
Or simply Contact Us