Many problems = Many opportunities for improvement!
Youth off the Streets work with young people, their families and communities to create safety, offer support and provide opportunities to build a positive future. π
Their old website was struggling with a number of things – mission & messaging clarity, brand awareness, confusing navigation and customers were complaining. They also had an existing theme-based WordPress website that was starting to show it’s age. That’s before the Bapple UX team stepped in.
Success metrics
- New simplified navigation / IA
- User interview validated user journeys
- Clearer messaging
- Fresh art direction