Modernising an already successful Investment SaaS platform
IPS already had a solid customer base and set of functions on their custom built web application, but customers were starting express their dissatisfaction with some of the legacy features, design and flows.
Enter Bapple… we were tasked with creating new validated UX personas and re-creating specific user flows and a customisable dashboard user experience (UX). Modern and user friendly web application design. Our specialty! ๐
Success metrics
- Smoother onboarding flow
- Interview validated personas
- Customisable dashboard
- Greater customer satisfaction