Ecommerce Website Development and Optimisation Sydney

Ecommerce Website Development and Optimisation For a Leading Online Cosmetics Retailer

Melissa Sassine is an online make-up and cosmetics retailer, specialising in professional grade cosmetics. The business has built a strong brand loyalty and following, with many people interested in buying the products online. However, the business was let down by their existing slow and poor performing ecommerce website. This was where Bapple, experts in ecommerce website development, came in.

What We Did

This project wouldn’t involve design work on our part, but instead would be a challenge of our development skills – so we called on our ecommerce website development expertise to perform a thorough performance analysis of the existing Melissa Sassine website. This was compiled into an actionable report, with actions including using improved plugins, optimising file sizes, removing unused code, page speed and load tests, uptime guarantees, optimised wordpress databases, and improving the wordpress theme. Our developers put this plan into action and the results were fantastic – with greatly improved load times, stability, performance – and as a result, customer experience!

Improved key metrics

8 Second load speed improvement — 20 Improved features — Better stability and uptime


What Makes An Optimised Ecommerce Website?

A communicative and friendly team that understands ecommerce and online retail

Staging server to prevent disruption to live site

Uptime monitoring and CloudFlare integration

Optimised code and file sizes for faster loading

Experience with Shopify / WooCommerce and other platforms

Advanced WordPress integrations and WordPress development

Experienced Ecommerce Web Developers

Automatic Daily Backups

Website training and ongoing support


What we achieved for Melissa Sassine

A newly optimised website that saw extensive improvements to performance and, as a result, the customer experience.

All developed on a lightning fast WordPress platform with security optimisations to boot. Our websites truly are work horses that just keep going! When it comes to ecommerce website design or development, your success is our success!

Talk to our ecommerce experts →

High Performance For A Better User Experience (UX)

By improving the website performance we also improved the user experience. Users won’t wait for slow websites – around 50% of mobile users will abandon a site if it takes more than 3 seconds to load.

Thats why we build sites that perform.

Security and Stability

We also focus on developing websites that are secure and stable. Any downtime is lost revenue for an ecommerce website – so we use state of the art tools, like CloudFlare, to ensure maximum uptime.

Good website development and optimisation can help you achieve your ecommerce goals. What's your goal?

Engage Bapple as your ecommerce development and optimisation agency. Send us a brief or let us create one with you.

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