The Problem
With a continuously growing music library of the highest quality production music, spread across two libraries and multiple genres, 9livesmusic needed a smart way to simplify the information architecture and focus the user experience on the most important task, search. They also needed a clean music web application design to match their contemporary brand and cater to their growing audience.
Improved key metrics
- 20% bounce rate reduction
- New intuitive IA design
- 15% increase in sales