How UX design aids CRO
We’ve established what UX design is and why it matters. Now, it’s time to dive into modern UX design’s impact on conversion rate optimisation.
Here are four critical ways in which proper UX design can boost your business’s CRO and increase your bottom line.
1. Undertaking UX design gives you an insight into your user’s behaviours
Let’s say you want to improve your website. Maybe it isn’t driving leads. Or perhaps it’s looking a little off-brand and outdated. Before you can make meaningful, CRO-boosting changes, you need to know why your web visitors are behaving the way they are.
Analysing your users’ actions from the moment they land on your site to the second they exit the page will reveal the website features, messaging, graphics, or link structure that just aren’t working. From there, a UX designer can implement and test changes, ultimately resulting in a higher conversion rate.
2. UX design can improve your forms’ conversion rates
What is the goal of your web page? What action do you want your visitors to take? Maybe you want them to purchase a product or sign up to your email newsletter. Perhaps you want them to contact you for a quote or schedule an appointment. Whatever it is, chances are, your web users will have to fill out a form.
How your forms convert is, therefore, an essential metric, one that you should measure, test, and review regularly.
When you make your forms more user-friendly through UX optimisation, you will generate more conversions.
3. UX design connects your design to your business goals
Again, what actions do you want your web visitors to take when they land on your website? What is the goal of your business?
As we mentioned, optimising your forms through UX design can help increase conversions. But a whole lot more goes into the CRO process.
A UX designer will analyse everything from the content and image relation to the colours, branding consistency, and call-to-action placements. They take these features and work to align them with your business’s goals.
When your design is in-line with your business goals, the lead generation process becomes intuitive. The next step feels natural. Your visitor has found what they want, and taking action is an easy, positive experience.