Custom Web Design vs. Templates – The Pros and Cons

Here at Bapple we often are faced with the tricky decision between using a Template or Custom designing a site for a client, naturally we prefer to design something from scratch but there are advantages to both methods, hopefully this article will clarify the best choice to make.

If you’re starting up a company or just want a re-brand and a fresh website, is it worth forking out the extra cash for a bespoke web design, which will help you truly stand out, or can a template job be just as successful? We also provide options for selecting an optimal web package on our FAQ page, see question 4.

It’s important to remember that your website is your number one marketing tool. It can instantly make people want to stay on the page and find out more about your company or products, or it can instantly give visitors a negative perception of your business, products or services. With that in mind, let’s take a look at the main pros and cons when choosing how to build your website:

Using a Template


  • A template is relatively cheaper than hiring someone to design an entire website for you
  • Not only are they great for low budgets, templates don’t take too long to setup.
  • Many templates can be setup without any HTML or specialist web design knowledge – so it can be a DIY job for startups
  • However templates still need to have imagery and content prepared for them, there will always be some scope for design.


  • There are limits to how much you can customise the site. Also, as it is a template all of your copy and images will have to fit into the pre-designed sections.
  • The UX & CX (user & customer experience) and design thinking behind the site will not be as strong as it could be with a well thought out custom site.
  • Other businesses may have the same website layout as you – even a competitor could have a similar design which means consumers will not be able to differentiate
  • Many templates aren’t built to be SEO friendly, so however hard you work to climb up the rankings, it may never happen with a template

Getting your website custom designed


  • Your website user experience (UX) will be specifically crafted to your product, customer and service and it will take into account your direct competition, this is a powerful advantage.
  • Your website will be completely unique, and you can choose exactly where you want your text and images, how many pages you have etc.
  • The site will be tested to ensure it works on all browsers and is SEO friendly
  • Many bespoke websites have a CMS system, which means the business owner can log in to the site from anywhere and make changes or additions
  • It is much more adaptable, and can change with the business over the years
  • There should be ongoing support from the company which built the site, in case you experience any problems.


  • A bespoke site will have a higher upfront cost than a template
  • It will take longer to design and build a custom site than working from a template

Of course it depends on your business needs, but if your budget allows we’d recommend always designing a customised site, which is built to your specifications. This will ensure you stand out from the competition, have the best user experience and can adapt the site in the future if you need to.


We hope you enjoyed this article & it helps your business.
Does your site need a refresh? Talk to Bapple

We are a UX and Web Design Agency based in Sydney, Australia. Our internal team is nimble and flexible enough to develop bespoke solutions for every client. By cutting out the middle man Bapple is able to offer its clients a smarter, faster and more affordable service than its larger agency counterparts. Bapples founder Peter Kawecki brings over 18 years of web design experience to the table and is an expert in building websites that are intuitive, functional and visually stunning. If you wish to discuss a project, please email or call us on the details below and provide a detailed brief of your project.

Call: 02 9665 6093 or Email via the form here

Get a quote



Other articles by Bapple

Web designer vs machine: What impact will AI have on design operations?
The subtle meanings behind colour in branding, graphic & web design
Building a website? Bespoke web design vs template the pros and cons
Designing a website? The top 5 mistakes to avoid when designing business websites