Strategic website UX design enables users to have a gratifying experience connecting with your brand across your site’s touchpoints. Investing in good website UX design is directly proportional to generating higher conversion rates for any business. It makes your website visually more professional and user-friendly, and it incentivises your user to perform desirable actions — including buying products, booking consultations and services, filling out forms, and much more.
Learn how to improve website UX design with five quick tips for you to propel your conversion rates
- Prioritise your website navigation and information
If you want to learn how to improve your website UX design, you have to first learn how to identify your site’s primary goals. The user should be able to understand the purpose of your page from the first glance. Based on the ‘serial-position effect,’ users are most likely to read your website’s first and last section first. Taking advantage of website UX enables users to navigate to vital details first and is a great way to improve their attention and persuade them to perform a desirable action on your page. This includes thoughtfully positioning and marking call to action buttons (CTAs) with contrasting colours to evoke different emotions. Clearly designed CTAs prevent the user from getting lost in the content and persuade them to take the next step towards making a conversion for your business.
- Design and plan your website content
An essential step in learning how to improve your website UX is consistency across all your site pages. Use the same header and body sizes, fonts, illustration styles, colours and spacing. Follow the same branding and site design pattern for each page so that users feel comfortable browsing through your complete site. Make the star content shine without the user navigating to find important USPs. Leverage design and formatting tools in your website’s UX design like white spaces and bullet points to increase user attention span and strategically lead them to act.
- Create a 404 error-free website UX design
Enhance your website UX design with user-friendly strategies. This includes rectifying 404 errors. Digital visitors are known for running low on patience. If a user lands on a 404 error, they are more likely to bounce off to a competitor’s site and make a purchase from them instead. This increases your bounce rate and significantly impacts your conversions. Running into 404 errors can frustrate the user and affect the brand-user connection in the future. The earlier you catch your 404 errors and fix the issues, the better. But, no matter your website UX planning, sometimes 404 errors can’t be entirely eliminated. In these cases, be creative and work on a personalised message in your brand’s tone of voice. Running into a thoughtful and customised message instead of the standard message provides a better browsing experience and makes the user feel looked after.
- Optimise your website UX for a faster page load speed
A key tool to enhance your website design is to strategise a faster loading time. While most websites usually fully load between 8 to 11 seconds, every second counts in conversion rates. According to Portent, the first 5 seconds impact your conversion rate the most, making 0 to 4 seconds the most effective loading speeds for any website. After this, a website’s conversion rate drops by 4.442% per second. To improve page load speed, you can leverage browser caching, reduce redirections and compress image files.
- Plan a multi-gadget friendly responsive website UX
Website UX design needs to be responsive to all gadgets consumers use for browsing. Laptops, tablets or mobile phones, no matter what type of device they use, your website should be accessible to them based on the size and specific format required. Enhance your website design with usability and accessibility in mind to catapult your conversion rate and user experience.
Transform your website UX design with Bapple
At Bapple, we will guide you through our personalised and intensive UX design research process. Our team works with you through multiple website UX design iterations until you are satisfied with the results. Our services focus on empowering your business’s growth, including industry-leading UX and design research, copywriting, and SEO optimisation to empower your business’s growth. Contact us today to learn more about how Bapple can amplify your conversion rate with innovative website UX design and enhance your business’s success.
