UX Persona’s – UX Research
A core component of any UX design project, the mighty ‘user personas’ are a set of fictional characters that represent different segments of a product’s, website or app’s target audience. These UX artefacts contain the majority of attitudes and behaviours observed in user sessions/activities such as interviews, surveys or user testing.
Deliverables — User session informed persona’s
When can it be done — For New or Existing Digital Products, Websites & Apps
Time required — 1-4 weeks of research, analysis + presentation.
Cost — From $AU4,400 *
What is it exactly? Personas are a tool used by businesses and designers to better understand their users and design products that meet their needs. Bapple often combines both Persona definition and journey mapping into one workshop after we have collected all our data through workshops or interviews.
* Cost of personas can vary depending on the scope and complexity of the project.