Name: Bapple
Address: Level 1, 46-52 Meagher Street,, Chippendale, NSW, 2008, Australia
Telephone: (02) 8968 1616

Competitor Comparative Analysis – UX Research

Our UX team can analyse your competitors’ app / website to identify opportunities and how they can be integrated into your redesign. This analysis will focus on user flows, usability metrics, and features that address user pain points.

Deliverables — Competitor analysis of 3-4 competitors, presentation and report

When can it be done — For any existing Digital Product, Website or App.

Time required — 1-2 weeks of analysis and reporting + presentation.

Costs — From $AU2,200 for a 3-competitor report.*

What is it exactly? A UX competitor comparative analysis is a process of evaluating and comparing the user experience (UX) of a company’s digital products or services against its competitors’ offerings. This activity aims to identify areas of improvement for the company’s UX strategy and provide insights into how it can gain a competitive edge in the market.

* Cost of Competitor Comparative Analysis can vary depending on the size of platform / website. Based on a 3 competitor analysis.

Do I need a Competitor Comparative Analysis?

By conducting a UX competitor competitive analysis, you will gain insights into what your competitors are doing well and where they are falling short. This can help you identify areas where your business can improve and differentiate itself from the competition. For example, if your competitor’s website is slow and difficult to navigate, you can make sure that your website is faster and easier to use, giving you a competitive advantage.

Furthermore, by analysing your competitors’ UX, you can identify industry trends and best practices, which can help you improve your own UX strategy. For example, if you notice that your competitors are using chatbots to improve customer service, you can explore the possibility of implementing this technology yourself, which can be a key differentiator in the market.

Overall, a UX competitor comparative analysis can be useful for any business that wants to gain a competitive edge in the market by improving its digital products or services.

Have a project in mind? Contact Us or start a conversation and call (02) 8968 1616

Competitor Comparative Analysis Report Excerpt UX Design Agency UX Research Bapple Sydney

4. How to use a Competitor Comparative Analysis report

The information gathered from the output can be used to identify opportunities to improve your business’ digital products and services, enhance customer engagement, and increase customer satisfaction. By understanding the strengths and weaknesses of competitors’ UX strategies, the company can make informed decisions about its own UX strategy and gain a competitive advantage in the market.

5. The Benefits

There are many benefits, the top 2 would be —

1. Improved user experience: By identifying areas of improvement, you can enhance your own digital products and services to provide a better user experience for your customers.

2. Competitive advantage: By understanding the strengths and weaknesses of competitors’ UX strategies, you can make informed decisions about your own UX strategy and gain a competitive advantage in the market that attracts more customers.

6. Approximate cost

From $AU2,200 for a 3-competitor report. The approximate cost of conducting a UX competitor comparative analysis varies depending on the scope of the project. It can range from several thousand dollars for a comprehensive analysis of several competitors and scales accordingly with the more competitors added to the mix.