Solving complex problems through thoughtful strategies

Strategy comes first, ultimately maximising the value in our UX/UI design process.

There’s no one-size-fits-all method – and once strategy is defined in the discovery process, a clear scope can be outlined – selected from a range of possibe UX works.

Workshops and Stakeholder Engagement

  • MVP (Minimum Viable Product): Prioritises essential features and functionality.
  • Stakeholder-Led Persona & Journey Mapping: Consolidates team knowledge of users, creating alignment across cross-functional teams.
  • Service Blueprint Mapping: Maps user journeys (digital and/or physical), and dives deep into the implications for technology, staff, and 3rd party touchpoints.
  • Card Sorting & Information Architecture: Develops foundational IA to ensure future stability, with guidance and consultation.
  • SME (Subject Matter Expert) and Stakeholder Interviews: Extracts potentially hidden insights to enhance business/user knowledge.

 

Independent Research

  • Usability Evaluation (Heuristics): Measures existing design usability against proven values, providing recommendations.
  • Competitive/Comparative Analysis: Provides transparency on competitor and aspirational site features, and their relevance to business value propositions.
  • UI Design Concept: Creates modern UI designs with minimal constraints.
  • Analytical Investigation: Extracts maximum user data from existing site analytics.

 

User Research

  • Usability Testing: Delivers data-driven design decisions through testing with real users on existing sites or prototypes.
  • User Interviews: Gathers insights on user behaviors, attitudes, goals, and frustrations to inform business decision-making.
  • User Surveys: Clarifies ambiguity and delivers clear answers through structured surveys.
  • IA Testing: Identifies and rectifies problems in foundational IA through card sorting or tree jack testing.
  • Longevity Studies: Structures activities for users over extended periods to capture real user behavior and motivations.

 

Design

  • Wireframing: Creates wireframes that prioritise function and include development, SEO, marketing, and hosting considerations.
  • Prototyping: Develops clickable prototypes for flows and concepts that require more than static visuals.
  • UI Design: Provides detailed visual mock-ups, focusing on UI design principles and accessibility standards.
  • Design Systems: Ensures consistency and design standards across the application lifecycle, so you don’t have to deal with a Frankenstein in 1-2 years time.
  • Design Quality Assurance Testing (QA): Tests staging applications against delivered designs and intended interactions to ensure a user experience that delights.

A holistic approach and ongoing support

Our mission doesn’t end with the completion of your design project. We offer a range of additional services to help you protect and leverage your investment in your digital solution.

Given the evolving economic landscape and exponential growth of technology, it’s essential to stay informed about new tools and opportunities online. Our integration with webqem and their wealth of experience in hosting, marketing, SEO, and development, ensures that we remain at the forefront of the industry and can advise you of emerging challenges and opportunities.

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