Refining a user’s experience is the most essential part of any product’s survival. Whether you’re looking to identify common issues, optimise existing capabilities or hope to find things you may have overlooked, it’s crucial to have an effective UX audit checklist before formally launching a product or service — UX matters!
Basics of UX auditing
A UX audit is conducted to test the usability of a website or app in relation to its targeted end-user. By creating a viable UX audit checklist, you can ensure that you tick all the boxes necessary to perform an app or website UX audit. A UX audit involves collecting data to make certain conclusions about the user’s experience, so focusing on a few key things is essential.
The basic things to look out for include:
Navigation — Is the website or app intuitive to the end-user? This question is fundamental to a product or service’s success and overall popularity. By testing the overall usability of your product, you can make certain assertions regarding its viability in the general market. The easier it is to use, the better it’ll perform.
Information — It may seem obvious to most, but we often look at our products through the lens of someone knowledgeable in the subject matter — meaning we can forget how to portray information to a layperson accurately. A UX audit is the perfect opportunity to ensure you give the end-user all the information they need about your products and services.
User behaviour — This is where a clear indication of your target audience is key. By allowing different types of end-users to interact with your product, you can tweak the overall UX experience to cater more for successful market conversion rates.
Metrics and results — Website and eCommerce UX audits ultimately provide you with actionable insights to drive results. By working on improving your product with a clear focus on the end-user, you’re giving yourself the best chance of success.
How to do a UX audit
So, the most critical question is, how can you perform a UX audit? The most effective way is to work with a professional team with proven field experience. As mentioned earlier, a UX audit serves to better a product for both the end-user’s experience and the viability of your product. At Bapple, you’ll have access to industry-leading UX professionals that will go above and beyond to help you create the best product possible. We’ll perform many tasks, including:
Conducting stakeholder and user testing interviews.
Facilitating UX workshops for persona and empathy mapping for insight synthesis.
Designing a conversion strategy for the end-user’s journey.
Helping with prototyping and testing
— With the onset of online marketplaces, the trend of enabling regular individuals and retailers to sell their products to their consumers has risen. The C2C eCommerce websites act as portals for direct transactions between two individuals like eBay, Etsy and Craigslist.
Bapple — your go-to for expert app and website UX audit services
If you’re looking for a way to increase the viability and effectiveness of your product, then you can’t go wrong by hiring one of Australia’s best app, website and eCommerce UX audit teams. Make the most of your products and services today by reaching out and speaking to qualified professionals who can immediately get you started on your journey to true optimisation.
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