The UX Agency Design Process

Solving complex problems through thoughtful strategies

Strategy comes first, ultimately maximising the value in our UX/UI design process.

There’s no one-size-fits-all method – and once strategy is defined in the discovery process, a clear scope can be outlined – selected from a range of possibe UX works.

Workshops and Stakeholder Engagement

• MVP (Minimum Viable Product): Prioritises essential features and functionality.
• Stakeholder-Led Persona & Journey Mapping: Consolidates team knowledge of users, creating alignment across cross-functional teams.
• Service Blueprint Mapping: Maps user journeys (digital and/or physical), and dives deep into the implications for technology, staff, and 3rd party touchpoints.
• Card Sorting & Information Architecture: Develops foundational IA to ensure future stability, with guidance and consultation.
• SME (Subject Matter Expert) and Stakeholder Interviews: Extracts potentially hidden insights to enhance business/user knowledge.

Independent Research

• Usability Evaluation (Heuristics): Measures existing design usability against proven values, providing recommendations.
• Competitive/Comparative Analysis: Provides transparency on competitor and aspirational site features, and their relevance to business value propositions.
• UI Design Concept: Creates modern UI designs with minimal constraints.
• Analytical Investigation: Extracts maximum user data from existing site analytics.

User Research

• Usability Testing: Delivers data-driven design decisions through testing with real users on existing sites or prototypes.
• User Interviews: Gathers insights on user behaviors, attitudes, goals, and frustrations to inform business decision-making.
• User Surveys: Clarifies ambiguity and delivers clear answers through structured surveys.
• IA Testing: Identifies and rectifies problems in foundational IA through card sorting or tree jack testing.
• Longevity Studies: Structures activities for users over extended periods to capture real user behavior and motivations.

Design

• Wireframing: Creates wireframes that prioritise function and include development, SEO, marketing, and hosting considerations.
• Prototyping: Develops clickable prototypes for flows and concepts that require more than static visuals.
• UI Design: Provides detailed visual mock-ups, focusing on UI design principles and accessibility standards.
• Design Systems: Ensures consistency and design standards across the application lifecycle, so you don’t have to deal with a Frankenstein in 1-2 years time.
• Design Quality Assurance Testing (QA): Tests staging applications against delivered designs and intended interactions to ensure a user experience that delights.