Ever heard the saying, “The journey matters as much as the destination?” This is even more important for digital products such as websites and apps.
A User Journey is the overall journey a user takes to reach a goal. Whereas a User Experience (UX) is a user’s perception of their user journey. User flows map out the individual steps taken during the user journey. An effective user flow can make or break your digital product’s UX. So, let’s delve deeper into this pivotal topic.
User flows refer to the specific interactions a user takes to complete their journey. Simply put, they outline the process involved in achieving a particular goal on your digital product.
These interactions can range from something as easy as registering for a newsletter to something as intricate as finishing a multi-page checkout procedure. People come from different entry points, so developing different user flows help UX Designers understand how users navigate through a digital product and identify any pain points along the user journey.
Pain points, such as broken links, too many steps or slow loading speeds can cause a negative user experience. Therefore, it’s important to test user flows and make UX enhancements if any obstacles are identified.
To put this into perspective, consider two e-commerce websites. Website A has a clear and concise user flow, allowing you to find a product, add it to your cart, and check out within minutes.
On the other hand, Website B has a confusing user flow, with hidden prices and extra steps to make you pay, leading to a decision to abandon the purchase. Website A offers a positive experience thanks to its well-designed user flow, whereas Website B has a negative experience. In this scenario, the role of UX cannot be understated, as it impacted the difference between a satisfied customer and a lost sale.
It’s important to understand that user flows, UX and the user journey are deeply interconnected. Optimised user flows are like a well-lit path guiding users through their journey.
The user journey is the overall story of a user’s experience with your digital product, while the user flow represents the story’s chapters. The better these chapters are crafted, the more engaging the story becomes.
An optimised user flow streamlines the user’s path, minimising friction and confusion. This directly leads to an enhanced UX as users can accomplish their goals more efficiently and with greater satisfaction.
So, by understanding user flows, you gain a clearer understanding of your user’s journey.
Avoid the pitfall of designing in a vacuum. Remember, your user flow is for your users – and they are not developers – their experience should guide its design.
At Bapple, we take user flow and UX design optimisation to a new level. Our team will walk you through multiple user flows and UX design iterations until we hit the sweet spot. Contact us today to discover how Bapple can skyrocket your conversion rates through optimised user flows and superior UX design, contributing to your business’s triumph.
Start with a quick 15 min intro call, it's free! We will be in touch within the next business day. Or simply Contact Us
