Practical tips for reducing your bounce rate and improving CRO.
20th Nov 20203 mins read
Share
What is a bounce rate, conversion rate and CRO?
Bounce rate is one of those buzzwords you hear in the online space like “Pivot” or “Agile Development” but unlike those things, it is easy to understand.
Your website “Bounce Rate” is the percentage of visitors who leave your website after viewing only one page. This happens for a myriad of reasons ranging from bad design to bad copy, we’ll get to that later.
CRO or ‘Conversion Rate Optimisation’ is an effective professional user experience design technique for increasing your online leads through the analysis and re-design of your customer and user journeys
Your conversion rate is calculated by simply taking the number of conversions and dividing that by the number of total visits that can be tracked to a conversion during the same time period. For example, if you had 50 conversions from 1,000 visits, your conversion rate would be 5%, since 50 ÷ 1,000 = 5%.
CRO or ‘Conversion Rate Optimisation’ is an effective professional user experience design technique for increasing your online leads through the analysis and re-design of your customer and user journeys on your website or app.
How does one implement CRO?
It’s a tough gig keeping websites and apps intuitive and quite frankly, interesting and relevant. A high bounce rate and low conversion rate is often caused by a lack of understanding of your customers. Whatever you had on your app or website wasn’t easy enough or interesting enough to keep your visitors browsing, adding to their carts, getting in touch, signing-up etc…
Your business value proposition is not enticing enough
Your website / app is confusing to use
You have not clearly defined calls to action or user journeys
Your copy is too verbose or too light
You don’t have a clear business goal
You don’t provide clear value offerings
The list goes on…..
Where do I find my bounce rate / conversion rate?
Ask your website developer for access to your Google Analytics. If your bounce rate is above 60% and your conversion rate is below 1% (not uncommon), you should probably do something about it.
How do I reduce my bounce rate & increase my conversion rate?
Essentially, reducing bounce rate and conversely increasing website conversions comes down to research driven UX strategy, compelling written content and great web design. All 3 things we here at Bapple specialise in and can help you with.
7 quick tips for reducing your website bounce rate
Have a value proposition that states the benefit to your customer e.g. “Learn how to save lives with CPR”
Have clearly visible services and products
Try to make your path to conversion achievable within 2-3 clicks
Copy should begin with short concise sentences, not walls of text
Use white space well, do not overstimulate your customer with 100 options on one screen
Look at your website analytics and see where people exit or bounce most, seek to improve that page
Try tools such as HotJar to record your visitors to see how they behave and constantly learn from this.
What’s a good bounce rate?
A good industry standard is between 20-40%
Proof with our own website
We’ve been working hard at Bapple to practice what we preach, our own website has been in need of some love, and with a few researched design changes, we’ve reduced our own bounce rate by over 25%!
The Bapple website conversion rate drastically improved after a re-design and conversion strategy:
CRO and Conversion Optimisation Strategy
Addressing a bounce rate is an iterative process of measured changes where our UX, Copy and Design teams spend a good amount of time researching your site, your competitors and more.
We create conversion strategies for our clients in the form of a customised visual, easy to read document that is actionable by your developer. The results speak for themselves!
Want to know more about CRO, decreasing bounce rates, increasing conversions?
We can help! Simply send and email to hello@bapple.com.au to arrange a free 20 minute CRO assessment phone call or fill out our briefing form to see how we can improve your website performance.
