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Soul Origin; recreating an enticing food experience online

A fresh look; for fresh food online!

Our 4 pronged challenge from Soul Origin was to design a website that reproduces the in-store experience of the ever successful 100 store strong food & coffee franchise. Along with this, make store finding much easier, boost the catering business, highlight nutritional information and make it look great of course… our specialty!

Our approach

To do this we needed to draw attention to their wholesome menu with delicious high resolution photography. We simplified the information architecture, navigation and we made it easy for customers to find stores by adding a sophisticated geolocating ‘store locator’.

The result

All developed on the WordPress platform with security layers plus high speed code optimisations to boot, not just a pretty facade ;). The result, an SEO optimised and industry leading website fit for an industry leader! We are thrilled to continue working with and supporting the Soul Origin family!

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Eat with your eyes

What better way to promote healthy eating than to let people swipe through the photographic menu on the homepage. We came up with a simple yet effective design to help customers browse through the delicious Soul Origin menu quickly. Click here to see our custom salad scroller on the home page.

Clear, simple and fast!

We developed the Soul Origin website to work on every device, this is time consuming but very important for retaining customers. With clear and easy navigation, everything is a click away.

Let us harness your businesses full potential with customer centric web design.

Let us help you grow your retail food business through an effective online user experience.

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